Product Consumption Strength Chicken has long been regarded as a kind of nutritious food, which is especially good for the patients, the elders and children. Competition from other fast food brands globally Despite having grown very fast during the past few years, it is still not at number one.
Franchising, Wholly owned subsidiary and Joint venture. Franchising, Wholly owned subsidiary and Joint venture. Its Parent brand Yum!
The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to KFC as it finds it hard to grow in the developed economies.
In Shanghai and Beijing for example there are a number of spicy food options available. The corporation franchises, operates and develops a global network of restaurants, that each sells a limited menu of value foods.
In such case, franchising is not feasible. Health and food quality related laws have also grown more stringent globally and this is a major challenge before fast food brands like KFC, McDonalds, Burger King and others.
Employment in KFC is a low paid and low skilled job. Thus, the company can ensure a reliable supply of high quality chicken.
This way, cost, quality and strategic control measures are maintained. As such, any fast food company needs to establish competitive advantage to obtain a large market share. The risk of domestication measures may be imposed by the host government, often leading to major financial losses for the foreign investor.
It is recommended that a partner be found by backward integration- that is, a good domestic supplier of poultry. Its performance in Russia, Central and Eastern Europe has also remained strong.
In its top 12 emerging markets excluding China, KFC still has only one restaurant per million people. Should KFC be pursuing the Chinese market at the present time? Focus on low cost and healthy items The preference of the consumers has changed.
Should KFC be pursuing the Chinese market at the present time? This option is not recommended.
Trend towards healthy eating. In past KFC has faced significant criticism over its use of trans fats in the cooking of non-veg items. One or two initial outlets should be set-up to get an insight of how KFC will be perceived in the Chinese capital.
Outlets are placed in areas of high footfall, areas that are easily accessible to the consumer and areas that have an optimum demographic. This means can satisfy young consumers who are more open and acceptable to the foreign flavors.Is Tony Wang correct in assuming that China is an ideal market for KFC?
Should KFC be pursuing the Chinese market at the present time? Considering China as a strategic location.
Transcript of SWOT Analysis Of KFC. SWOT Analysis Of KFC Company Introduction Strength KFC is not as large a restaurant chain in North America.
However, in China, KFC established itself earlier than McDonalds. In that case, KFC won the market of this country which has a huge population.
Swot Analysis Of. Untitled Prezi. More prezis by. SWOT Analysis of KFC. • It has the well-built location, motivated staff, store management and franchises. • It has a first-class image all over the world and is globally located for many years.
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The SWOT analysis of KFC talks about the major contributing factors in the success of the brand and the weaknesses and opportunities which are existing. Although KFC is known for its finger licking Chickens menu but recently they ventured out in Vegetarian category which is helping them in .Download